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If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!
Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.
With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
SEO OptimizationReviewed by R. N. Donovan, 2009-10-11
Excellent. Includes lots of solid information I haven't found
elsewhere. I plan to spend lots of time implementing his
suggestions on my very large (1000+ page) web site.
The author wrote this book in part to promote his
subscription-based SEO tools. That's OK, but the reader needs to
take into account that the author has an agenda other than writing
a helpful book.
This Book Will Prompt You to Get Busy!Reviewed by Sparkle, 2009-09-30
I am new to SEO. I am studying up for my career as well as for our
family business. As a beginner, I am pleased to say I felt like it
was written in a way that was easy to grasp, which I did not
expect. I read most of it with my computer right next to me so I
could check out our own website and those of our competitors. It's
almost like a checklist with more meat to make sure you do the most
you can to be near the top of the list when someone searches for
your offering. It is a big, thick book with a lot of information. I
should have read up on SEO sooner.
I would recommend this for any business owner currently with or
considering a web presence. (I know I would have done things
differently had I read this book before getting our site designed.)
Also, marketing, sales or customer services execs. may find this
handy as they look to increase sales / revenue and/or the ability
for their customers to find their product or service easily on the
web.
Top Notch Complete SEO Information SourceReviewed by Stephanie, 2009-08-14
From beginner to pro, this book is appropriate. It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web. We are all lucky that an industry pioneer like Bruce Clay has condensed his knowledge into something anyone can buy for less than $30!
Great all-around SEO bookReviewed by Citizen Reviewer, 2009-07-20
Search Engine Optimization All-in-One Desk Reference For Dummies
(and make sure that it is this book, as there's another one with a
similar title floating out there that I know nothing about) is an
in-depth informative book. I always thought the Dummies series to
be very basic, more like a Wikipedia entry, but when I saw that
Bruce Clay wrote this I had to buy it.
I've read Bruce Clay's newsletter and attended his training class
out in Simi Valley, and truly he is the authority on SEO. I
consider myself a pretty good SEO, but this book helps reinforce
everything, and at 768 pages, unless you know everything about SEO,
you'll find a lot of good information in here (if you sit on any
panels at SES, SMX or other SEO-based conferences, please read this
before spewing what you personally think is correct).
There aren't many books on this subject that are worth anything, or
as easy to read.
Thank you Bruce Clay and Susan EsparzaReviewed by Kevin P. Buccinna, 2009-07-15
I am a newbie to Search Engine Optimzation and Search Engine
Marketing. When I first eyed this book and saw that it contained
nearly 750 pages I thought this would be just another "tech book"
that I would start to read and then abandon to my pile of other
unfinished readings. This book is really an easy read and the
authors make it such. Not only are you learnng SEO but also SEM for
business. This is the first instructional book that I actually
looked forward to the next chapter. I must admit that there is a
lot of information to absorb but because, "you do have to sweat the
small stuff", all info is pertinent.
What I particularly liked about the book is when a term is defined
early on, say on page 25, and it is later mentioned on page 320
that term is again defined. It saves me the task of going back to
find what that term meant. You learn much easier through
repetition. Some of the content was a little over my head but I
attribute that to being a rookie in SEO. As I learn more and apply
what the authors teach I know I will have the inside track over my
competition.
