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Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Best book I've read on SEO so farReviewed by J.R., 2009-11-25
I checked out at least 15 books from the library to learn about SEO. Most were either too basic or just seemed to be poorly written and/or by a somewhat shady author. This book, however, was a great combination of writing, humor, knowledge, and practicality. So, I ended up buying it and read it 3 times as I completely remade our company website from scratch. i think this book is a great fit for someone who is beyond the absolute basics (although that's covered here too) but probably isn't planning to be doing SEO every minute of every day as your full-time job. Doing everything in this book will get you really far and if you need more info, there's a ton of blogs and websites you can keep up with for the nitty gritty daily advancements of SEO.
Great PresentationReviewed by William E. Starkey, 2009-10-17
I liked that this book offered "realistic" methods for SEO. The authors seem to understand the limited time a small business person has and presents ways to get your SEO done in a time efficient manner. I liked the "Pearl of Wisdom" notes that presented helpful "real world" information on the subject being discussed. They also discuss many different must-have tools and references to web sites that are very useful. The book offered great presentation and was very informative.
Top SEO book for serious webpreneursReviewed by Harry J. White, 2009-07-19
I researched for two days before choosing this book. No other book gets to the meat of SEO quickly enough. This book assumes you already know how the internet works, and how to code some basic HTML. It is not for a rank beginner. This results in a much more efficient read for someone who wants to seriously increase their site's search engine rankings. I also liked the hour-a-day concept. Whether you are a professional SEO or small part-timer, having someone break down a long and sometimes puzzling task into smaller pieces is very useful. Look at the top 10 SEO books available through Amazon and you will see this is one of the best.
Too wordyReviewed by Eric Toczko, 2009-05-11
This book is extremely wordy, although they do know what they are talking about. It's the structure of the book that made me return it, it was all over the place jumping back (remember ch.5? no sorry, I dont) and forward to the future (we will learn more in chapter 11...how about you just tell me now?.. I just didn't have the patience for it, picked up the Visual blueprint instead.
Very informativeReviewed by Kelly B. Peterson, 2009-05-07
With the ever changing Internet, I'm sure it is hard to write a book about SEO and have it relevant 6 months later, but in this case I think the authors have pulled it off by using sounds principals and techniques that will keep your website relevant regardless of algorithm changes.