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Turn Your Website into A Marketing Powerhouse!
Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.
Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!
Learn how to:
Everything you ever needed to build a website and get results is right here-all in one place!
Everything you ever wanted to know about SEOReviewed by Paul Fanning, 2009-07-22
I went looking for a book that could instruct me on the ins and
outs of search engine marketing (SEO). After spending some time
reviewing the options, I decided to purchase Mr. Rognerud's book
and am thoroughly pleased with my choice. I found his book to be
extremely informative and helpful in terms of how to set my web
site up to rank higher on search engines and drive more traffic to
my site. As a bonus, I also learned a great deal about click
through marketing, a subject totally foreign to me previously. The
book also comes with a CD that is loaded with related content and
examples. In addition, great detail is given about how to drive
qualified buyer traffic to your web site and how to convert that
traffic into sales when it arrives. The biggest surprise was when I
emailed Mr. Rognerud with a question, he emailed me right
back.
The author's expertise and knowledge in the area of search engine
optimization, marketing and web marketing shows through in a well
written book that will appeal to the non-technical and technical
reader alike. I highly recommend this book for those looking to
increase traffic to their web site. Whether you are a
businessperson or a programmer, if you want to optimize your web
site, you need this book.
Very HelpfulReviewed by Kara Glover, 2009-06-28
This book is great for novices who don't know a lot about SEO because it's really easy to understand and contains tons of practical advice. I found it very useful, and my website moved up in the rankings almost immediately after I started implemented what it said. I can't wait to try other tips in the book and see what more great results I get!
Very information and comprehensiveReviewed by S. D. Denby, 2009-04-22
This is a great book for anyone new to SEO and/or Internet Marketing. Currently, I am in the process of publishing my first web site and feel confident that all the bases are covered since implementing the strategies found in this book. Highly recommend this book to anyone wanting the latest and greatest in SEO strategy!
Great Job on Covering SEO.Reviewed by P. Garza, 2009-03-15
Jon Rognrud's writing style was compelling and to the point. I enjoyed his direct approach to providing so much useful information. As a business owner who does not have an abundance of free time, this book helped me focus on the tasks at hand to promote my consulting business online. As I prepare content for my new website, the insights into keywords, a seed list, social media sites and other tips to improve my SEO and SEM will be invaluable. Good job!
Could Have Been Much BetterReviewed by Aaauger, 2009-01-18
This SEO guide favors natural search over paid search. And half of
the book is devoted to indirect topics.
This guide has some SEO good content but stops short. As Amazon
points out, the book is illustrated, but the illustrations are not
of SEO examples. And they're so faint and small as to be illegible.
The book is missing examples of SEO in general. For example, what's
the best way to work meaningful hypertext into a backlinked
article? What's the best way to avoid a duplicate content penalty
when creating a media room or distributing content?
Another issue with the book is the content which is semi-useful.
There are lists and lists of resource links in the back but they
have no descriptions. The chapter about psychographics is
simplistic to the point of inaccuracy and isn't integrated with the
rest of the book. The chapter on black-hat SEO is interesting but
not overly useful. And there's a whole chapter devoted to long-tail
keywords which combined may not surpass the results of primary
keywords. The small chapter on conversion can't do the topic
justice. The individual sections on dumping a server log to Excel
and outbound links are intriguing but just plain confusing.
One more issue with the book is the lack of information, ex. on
important HTML and page layout techniques that can boost SEO, on
the fact that many search engines feed each other. Paid search
content glosses over ad creation and omits bid strategy. The
resource links in the back omit one of the major web analytics
firms and all search engine monitoring sites.
While this book has some merit, it should have stuck with SEO
specifically (not site development, psychographics, conversion,
etc.) and provided more detail. As it is, it cannot be used as a
sole reference. And the title's implication that the book can help
the reader "make lots of money" is misleading. Even good SEO
doesn't guarantee that.
